Men’s underwear retailer Go Softwear has jumped back into the scene with a Spring/Summer 2010 collection they’re calling POP.  The POP collection of Go Softwear underwear features bright colors in their favorite styles, including boy briefs, retro trunks, hi-cut briefs and tanks.  It features a very cool signature waistband and the fresh, sporty look that Go Softwear is known for in the underwear market. 

The Go Softwear guys just got back from the MAGIC show in Las Vegas where designers launch and sell their underwear to retailers and boutiques, and they’re very excited about the interest in this new line from the buyers at the show.  We’ve received one photo below so you can get a sneak peek — just click the image for a larger view.  We’ll keep you posted as the Go Softwear POP line becomes available for purchase and as more photos come through, or you can also keep watch at the Go Softwear website.